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Stands for better choices, no matter who they come from. Our philosophy is to support and encourage the efforts of all companies, organizations and individuals who are trying to make the earth a better place.
If a company is making a truly earth-friendly product, we'll tell you about it and if that results in sales growth for earth-friendly products and services perhaps more companies will embrace envoironmentally and socially conscious practices -- guided by market trends you helped to create.
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